Cov ntsiab lus Creation Overview
Lens 1: Kev Ua Cov Ncauj Lus (DMM)
Lub hom phiaj ntawm txhua cov ntsiab lus yog xav txog seb nws yuav pab coj mus rau DMM li cas. (piv txwv li tsab xov xwm no yuav ua li cas thiaj li rub cov neeg nrhiav mus rau hauv pab pawg? Qhov kev tshaj tawm no yuav ua rau cov neeg nrhiav pom, ua raws, thiab sib qhia li cas?). DNA uas koj xav pom rov tsim dua los ntawm cov thwj tim mus rau cov thwj tim thiab pawg ntseeg mus rau pawg ntseeg yuav tsum muaj nyob rau hauv cov ntsiab lus hauv online.
Ib qho tseem ceeb ntawm kev ua qhov zoo no yog xav los ntawm koj Txoj Kev Tseem Ceeb. Cov kauj ruam ua dab tsi, lossis Hu rau Kev Ua Haujlwm (CTA), cov ntsiab lus yuav nug ntawm tus neeg nrhiav kom txav mus tom ntej hauv lawv txoj kev mus rau sab ntsuj plig?
Piv txwv txoj kev tseem ceeb:
- Seeker pom Facebook tshaj tawm / saib video
- Seeker nyem rau ntawm CTA txuas
- Seeker mus rau lub vev xaib
- Tus neeg nrhiav ua tiav daim ntawv "hu rau peb".
- Seeker koom nrog kev sib tham tsis tu ncua nrog Digital Teb
- Seeker nthuav qhia kev txaus siab rau kev ntsib ib tug ntseeg tim ntsej tim muag
- Seeker tau txais xov tooj los ntawm Ntau teeb tsa lub rooj sib tham nyob
- Seeker thiab Multiplier ntsib
- Seeker thiab Multiplier muaj cov rooj sib tham tsis tu ncua
- Seeker tsim ib pab pawg… thiab lwm yam.
Lens 2: Empathy Marketing
Puas yog cov ntsiab lus tshaj tawm muaj kev nkag siab thiab tsom mus rau qhov xav tau tiag tiag ntawm koj cov neeg tuaj saib?
Nws yog ib qho tseem ceeb uas koj cov lus teb tau hais txog cov teeb meem ntawm lub neej tiag tiag uas koj cov neeg tuaj saib tau ntsib. Txoj Moo Zoo yog ib zaj lus zoo kawg tab sis tib neeg tsis paub tias lawv xav tau Tswv Yexus, thiab lawv kuj yuav tsis yuav rau hauv tej yam uas lawv tsis xav tias lawv xav tau. Txawm li cas los xij, lawv paub tias lawv xav tau kev cia siab, kev thaj yeeb nyab xeeb, koom nrog, kev hlub, thiab lwm yam.
Kev siv kev nkag siab yuav txuas koj cov neeg tuaj saib cov kev xav tau thiab xav tau rau lawv qhov kawg daws, Yexus.
Lens 3: Neeg
Koj ua cov ntsiab lus no rau leej twg? Leej twg yog koj pom thaum tsim ib daim vis dis aus, xa duab, thiab lwm yam?
Qhov ntau clarity koj muaj rau leej twg koj tab tom sim mus cuag, koj yuav muaj ib tug zoo dua
- tsom cov neeg tuaj saib
- tus nqi lus teb
- qhov tseeb vim nws yuav hnov ntau hauv zos, txheeb ze, thiab nthuav rau cov neeg tuaj saib
- pob nyiaj vim koj yuav siv nyiaj tsawg
Lens 4: Ntsiab lus
Koj xav tsim cov ntsiab lus zoo li cas? Qhov xav tau dab tsi nws yuav daws tau?
Piv txwv Themes:
- Tib neeg Deep Longings:
- Security
- hlub
- Kev zam txim
- Qhov tseem ceeb
- Txais / Txais
- Cov Txheej Txheem Tam Sim No:
- Ramadan
- Christmas
- Xov xwm hauv zos
- Basic misconceptions txog Christianity