Yuav Ua Li Cas Tsim Facebook A / B Test

Cov lus qhia:

Tus yuam sij rau kev ua tiav ad hom phiaj yog ua ntau qhov kev sim. Kev kuaj A / B yog ib txoj hauv kev rau koj los ua ib qho kev hloov pauv hloov pauv rau kev tshaj tawm kom pom qhov txawv txav tau pab qhov kev tshaj tawm ua tau zoo dua. Piv txwv li, tsim ob qho kev tshaj tawm nrog tib cov ntsiab lus tab sis sim ntawm ob daim duab sib txawv. Saib cov duab twg hloov dua siab tshiab.

1. mus rau ib facebook.com/ads/manager.
2. Xaiv koj lub hom phiaj Ad.
   1. Piv txwv li: Yog tias koj xaiv "Kev hloov pauv" qhov no yog thaum tus neeg siv ua tiav cov haujlwm uas koj tau txhais tias yog kev hloov pauv. Qhov no tuaj yeem sau npe rau tsab ntawv xov xwm, yuav khoom, hu rau koj nplooj ntawv, thiab lwm yam.
3. npe Campaign.
4. Xaiv Qhov Tseem Ceeb.
5. Nyem rau "Tsim Split Test."
6. Kuj tsis paub meej:
   1. Qhov no yog qhov yuav tau sim. Yuav tsis muaj kev sib tshooj ntawm koj cov neeg tuaj saib, yog li tib neeg yuav tsis pom ntau yam kev tshaj tawm uas koj tsim ntawm no.
   2. Koj tuaj yeem sim ob qhov sib txawv:
      1. Muaj tswv yim: Kuaj ntawm ob daim duab lossis ob lub ntsiab lus sib txawv.
      2. Delivery Optimization: Koj tuaj yeem khiav qhov kev xeem sib cais nrog qhov chaw sib txawv ntawm cov platforms thiab cov khoom siv nrog cov hom phiaj sib txawv (ie Conversions VS Link Clicks).
      3. Cov neeg tuaj saib: Ntsuas seb cov neeg tuaj saib twg teb rau qhov tshaj tawm ntxiv. Kev sim ntawm cov txiv neej thiab poj niam, hnub nyoog ntau, qhov chaw, thiab lwm yam.
      4. Qhov chaw ntawm Ad: Ntsuam xyuas yog tias koj qhov kev tshaj tawm hloov pauv zoo dua ntawm Android lossis iPhones.
         1. Xaiv ob qhov chaw lossis cia Facebook xaiv rau koj los ntawm kev xaiv "Tsis Siv Neeg Qhov Chaw."