Kawm paub cov hauv paus ntawm kev teeb tsa koj tus account lag luam, Ad accounts, Facebook nplooj ntawv, tsim cov neeg tuaj saib kev cai, tsim Facebook Targeted Ads, thiab ntau dua.
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Hook Video txheej txheem
Hook Video txheej txheem
10 Cov kauj ruam mus rau Hook Video
Qhov sib txuas video zoo yog ib qho uas tau siv los pab pawg pib nrog nrhiav cov neeg tuaj saib zoo. Cov txheej txheem no nyob ntawm koj twb tau ua haujlwm los ntawm koj tus kheej.
Kauj ruam 1. Txiav txim siab lub ntsiab
Xaiv lub ntsiab lus uas tus nuv video yuav poob.
Kauj ruam 2. Sau tsab ntawv
Tsis txhob ua cov yees duab ntev dua 59 vib nas this. Xa rov qab mus rau cov kauj ruam kawg rau cov hauv paus ntsiab lus ntawm kev ua cov ntawv video zoo.
Kauj Ruam 3. Sau Luam thiab Hu Ua Haujlwm
Qhov "copy" yog cov ntawv hauv cov ntawv tshaj tawm saum toj no hauv video. Koj yuav xav lob lawv cov xim thiab muab rau lawv ib kauj ruam tom ntej, Hu rau Kev Ua.
Piv txwv Luam thiab CTA: “Yog tias koj tau nug cov lus nug no, koj tsis nyob ib leeg. Xa lus rau peb tham nrog ib tug neeg uas tau hnov ib yam nkaus thiab pom kev kaj siab lug. "
Lus Cim Tseem Ceeb: Yog tias koj tab tom ua "Kawm Ntxiv" CTA, xyuas kom koj cov nplooj ntawv tsaws qhia txog kev sib tham video lossis kev tshaj tawm yuav tsis pom zoo.
Kauj ruam 4. Sau cov duab thiab/los yog cov duab video
- Cov duab lossis cov yeeb yaj kiab twg yuav cuam tshuam lub ntsiab lus zoo tshaj?
- Xyuas kom nws yog kab lis kev cai tsim nyog
- Yog tias koj tsis tau khaws cia thiab siv tau cov duab / video footage:
- Sau cov duab
- Tawm mus thiab thaij duab thiab sau cov duab kos
- Qhov ntau hauv zos nws yog, qhov sib txheeb ntau nws yuav yog rau koj cov neeg tuaj saib
- Nqa koj lub xov tooj ntse tawm mus rau qhov chaw hauv zos thiab kaw
- Siv dav dav, tsis yog ntsug
- Tsis txhob txav lub koob yees duab sai, tuav nws hauv ib qho chaw lossis maj mam zoom (siv koj txhais taw, tsis yog lub koob yees duab zoom)
- Xav txog ua ib lub sij hawm lapse
- Tshawb nrhiav cov duab dawb twg muaj rau koj cov ntsiab lus
- Phau Vajlugkub Dawb
- Pixabay
- Qhov no tsab xov xwm qhia cov vev xaib zoo tshaj plaws muab cov duab pub dawb siv
- Sau npe yuav khoom cov duab xws li Adobe Stock Duab
- Tawm mus thiab thaij duab thiab sau cov duab kos
- Khaws koj cov duab / duab
- Sau cov duab
Kauj ruam 5. Tsim Video
Muaj ntau ntau cov kev pab cuam video editing nrog ntau qib ntawm cov txheej txheem thiab kev txawj ntse. Saib cov 22 Qhov Zoo Tshaj Plaws Video Editing Software Programs hauv 2019
- Ntxiv cov yeeb yaj kiab
- Yog tias koj siv daim duab, cia nws zoom maj mam tsim kom muaj kev nkag siab ntawm kev txav
- Ntxiv ib lub suab yog tias koj tuaj yeem ua tau
- Ntxiv cov ntawv los ntawm koj tsab ntawv rau hauv video
- Ntxiv koj lub logo rau ntawm lub ces kaum ntawm video
- Ntawm no yog ib qho piv txwv ntawm ib tug nuv video uas tsis tau pom zoo los ntawm Facebook vim nws muaj pa luam yeeb hauv nws.
Kauj ruam 6: Export Movie ntaub ntawv
Txuag li .mp4 lossis .mov ntaub ntawv
Kauj ruam 7: Khaws Video
Yog siv Trello khaws cov ntsiab lus, ntxiv cov yees duab rau hauv daim npav sib xws. Tej zaum koj yuav xav tau upload cov yees duab rau Google Drive lossis Dropbox thiab txuas cov vis dis aus rau daim npav. Txhua qhov chaw koj xaiv, ua kom nws zoo ib yam rau txhua cov ntsiab lus. Xyuas kom tseeb tias nws nkag tau rau koj pab neeg.
Sau rau hauv daim card:
- Cov ntaub ntawv video lossis txuas mus rau cov ntaub ntawv video
- Luam thiab CTA
- ntsiab
Kauj ruam 8: Upload Hook Video
Ua ntej tig koj cov yeeb yaj kiab sib txuas rau hauv kev tshaj tawm, tshaj tawm nws mus rau social media platform organically. Cia nws tsim ib co pov thawj kev sib raug zoo (xws li nyiam, hlub, lus, thiab lwm yam) thiab tom qab ntawd tig nws mus rau hauv kev tshaj tawm.
Kauj ruam 9: Tsim Hook Video Ad
- Tsim ib qho kev tshaj tawm nrog lub hom phiaj ntawm kev saib video
- npe ad
- Nyob rau hauv Qhov Chaw, tshem tawm qhov chaw tsis siv neeg (xws li Tebchaws Meskas) thiab tso tus pin rau qhov koj xav kom koj tshaj tawm.
- Nthuav lub vojvoog kom deb los yog me me raws li koj nyiam
- Xyuas kom cov neeg tuaj saib loj yog nyob rau hauv ntsuab
- Nyob rau hauv "Kev Npaj Kom Paub" ntxiv qhov nyiam ntawm Yexus thiab phau Vajlugkub
-
Nyob rau hauv "Advanced Options" rau cov nyiaj txiag seem,
- Ua kom zoo rau 10-thib ob saib video
- Nyob rau hauv "Thaum koj yuav tau them," nyem "10-thib ob video saib"
- Cia lub ad khiav rau 3-4 hnub
Kauj Ruam 10: Tsim cov neeg tuaj saib kev cai thiab cov neeg tuaj saib zoo ib yam
Yog xav paub ntxiv txog qhov no, mus kawm hoob no nram qab no:
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Facebook Retargeting
Hoob no yuav piav qhia txog cov txheej txheem ntawm Facebook Retargeting siv nuv video tshaj tawm thiab kev cai thiab zoo li cov neeg tuaj saib. Ces koj yuav xyaum qhov no nyob rau hauv ib tug virtual simulation ntawm Facebook Ad Manager.