Tafiya daga wayar da kan jama'a zuwa haɗin kai abu ne mai sarƙaƙiya, amma fahimtar matakan hanyoyin tallan na iya taimakawa ma'aikatar ku jagorar masu sauraron ku yadda ya kamata ta wannan tsari. Anan duba matakai uku masu mahimmanci na hanyar tallan-fadakarwa, la'akari, da yanke shawara-tare da hanyoyin sadarwa da ma'auni don auna tasiri a kowane mataki.
1. Fadakarwa: Yin Ra'ayi Na Farko Mai Tunawa
Tashar Sadarwa: Social Media
A cikin matakin wayar da kan jama'a, burin ku shine ɗaukar hankalin mutumin ku kuma sanar da su saƙonku ko hidimarku. Dandalin sada zumunta kamar Facebook, Instagram, kuma YouTube tashoshi ne masu kyau don wannan dalili yayin da suke ba da damar isa da ikon ƙirƙirar abun ciki mai jan hankali, masu iya rabawa.
Ma'auni: Isarwa da Ra'ayoyi
Don fahimtar yadda kuke gina wayar da kan jama'a yadda ya kamata, auna isar ku da abubuwan gani. Isarwa yana nufin adadin keɓaɓɓen masu amfani waɗanda suka ga abun cikin ku, yayin da abubuwan gani suna bin sau nawa abun cikin ku ya nuna. Yawan ra'ayi mai yawa, wanda aka haɗa tare da isarwa mai faɗi, yana nuna wayewa mai ƙarfi.
2. La'akari: Gina Sha'awa da Amincewa
Tashar Sadarwa: Tallan Abun ciki (Blogs, Bidiyo)
Da zarar mutuminku ya san hidimarku, mataki na gaba shi ne ku ƙarfafa su kuma su amince da su. Tallace-tallacen abun ciki ta hanyar bulogi, bidiyo, da sauran hanyoyin sadarwa suna ba da dama don nuna ƙwarewar ku, raba bayanai masu mahimmanci, da amsa tambayoyi masu yuwuwa. Kuna iya haɓaka wannan abun ciki ta hanyar tashoshin wayar da kan jama'a waɗanda muka yi bitarsu a sama, amma makasudin anan shine motsa mutumin ku daga kafofin watsa labarun zuwa tashar "mallaka" kamar gidan yanar gizon ku.
Metric: Haɗin kai da Lokacin ciyarwa
A wannan matakin, bin diddigin ma'aunin haɗin gwiwa kamar abubuwan so, hannun jari, sharhi, da lokacin da aka kashe akan abun cikin ku. Babban haɗin kai da tsawon lokacin da aka kashe don cinye abubuwan ku sune alamun cewa masu sauraron ku suna sha'awar kuma suna la'akari da abubuwan da kuke bayarwa da gaske.
3. Shawara: Gudanar da Zaɓen Ƙarshe
Tashar Sadarwa: Tallan Imel
A cikin matakin yanke shawara, abokan ciniki masu yuwuwa suna shirye don shiga, kuma kuna buƙatar ba su nudge na ƙarshe. Tallace-tallacen imel tasha ce mai ƙarfi don wannan, saboda tana ba ku damar aika saƙonnin da aka keɓance, kai tsaye zuwa akwatunan saƙo na masu sauraron ku. Sauran tashoshi da za a yi la'akari sun haɗa da SMS, ko kamfen ɗin saƙon kai tsaye a kan kafofin watsa labarun. Nemo dama don yin tattaunawa 1 zuwa 1 tare da ku persona.
Metric: Matsakaicin Juyi
Makullin ma'auni don aunawa a wannan matakin shine adadin juzu'i, wanda shine kashi dari na masu karɓar imel waɗanda suka kammala aikin da ake so, kamar yin sana'ar bangaskiya ko yin rajista don isar da Littafi Mai-Tsarki ko wasu kayan hidima. Babban ƙimar juyawa yana nuna cewa ƙoƙarin tallan imel ɗinku yana haifar da yanke shawara yadda ya kamata.
rufewa Zamantakewa
Fahimtar matakan tallan tallace-tallace da daidaita hanyoyin sadarwar ku da ma'auni daidai da haka yana da mahimmanci don jagorantar masu sauraron ku ta hanyar tafiya. Ta hanyar mai da hankali kan isa da abubuwan gani a cikin matakin wayar da kan jama'a, haɗin kai da lokacin da aka kashe a cikin matakin la'akari, da ƙimar juyi a matakin yanke shawara, za ku kasance da wadatattun kayan aiki don aunawa da haɓaka ƙoƙarin tallanku don samun nasara.
Ka tuna, mabuɗin kewaya hanyar tallan cikin nasara shine ci gaba da yin nazari da daidaita dabarun ku bisa bayanan da kuke tattarawa, tabbatar da cewa kuna motsa masu sauraron ku yadda ya kamata daga mataki ɗaya zuwa na gaba.
Hotuna ta Ketut Subiyanto on Pexels
Guest Post ta Media Impact International (MII)
Don ƙarin abun ciki daga Media Impact International, yi rajista zuwa Jaridar MII.
