Yadda ake Ƙirƙirar Gwajin A/B na Facebook

umarnin:

Makullin samun nasarar tallan niyya shine yin tarin gwaji. Gwajin A/B hanya ce a gare ku don yin canje-canje masu canzawa guda ɗaya zuwa tallace-tallace don ganin wanne maɓalli ne ya taimaka wa tallan don yin aiki mafi kyau. Misali, ƙirƙiri tallace-tallace guda biyu masu abun ciki iri ɗaya amma gwada tsakanin hotuna guda biyu daban-daban. Duba wane hoto ne ya fi musanya.

1. Ka tafi zuwa ga facebook.com/ads/manager.
2. Zaɓi manufar talla ku.
   1. Misali: Idan ka zaɓi “Conversion” wannan shine lokacin da mai amfani ya kammala wani aiki da ka ayyana azaman juyawa. Wannan na iya zama yin rajista don wasiƙar labarai, siyan samfur, tuntuɓar shafinku, da sauransu.
3. Kamfen suna.
4. Zaɓi Sakamakon Maɓalli.
5. Danna "Ƙirƙiri Rarraba Gwajin."
6. M:
   1. Wannan shi ne abin da za a gwada. Ba za a sami zoba na masu sauraron ku, don haka mutane ɗaya ba za su ga ire-iren tallace-tallacen da kuke ƙirƙira a nan ba.
   2. Kuna iya gwada nau'i biyu daban-daban:
      1. Ƙirƙira: Gwaji tsakanin hotuna biyu ko kanun labarai daban-daban guda biyu.
      2. Inganta Isarwa: Kuna iya gudanar da gwajin tsagawa tare da jeri daban-daban a cikin dandamali da na'urori masu maɓalli daban-daban (watau Canje-canje VS Link Clicks).
      3. Masu sauraro: Gwada don ganin ko wane masu sauraro ne suka ƙara amsa tallar. Gwaji tsakanin maza da mata, shekarun shekaru, wurare, da sauransu.
      4. Sanya Ad: Gwada idan tallan ku ya canza mafi kyau akan Android ko iPhones.
         1. Zaɓi wurare guda biyu ko barin Facebook ya zaɓi ku ta zaɓi "Aikace-aikacen atomatik."