Me yasa ake amfani da Google Analytics?
Idan aka kwatanta da Binciken Facebook, Google Analytics na iya ba da ƙarin cikakkun bayanai da bayanai game da yadda tallan ku na Facebook ke yi. Zai buɗe fahimta kuma zai taimaka muku koyon yadda ake amfani da tallan Facebook yadda ya kamata.
Kafin ci gaba da wannan post ɗin, tabbatar cewa kun cika waɗannan abubuwan da ake buƙata:
- Dole ne ku riga saitin Google Analytics don gidan yanar gizon ku.
- Dole ne ku riga kun sani yadda ake ƙirƙirar tallan Facebook
- Dole ne ku san inda kuke son fitar da zirga-zirgar ku zuwa kuma sami wannan saitin (misali shafin gida, saukowa page, Da dai sauransu)
Haɗa Ad Facebook ɗin ku zuwa Google Analytics
Umurnai masu zuwa zasu nuna maka yadda ake duba sakamakon Ad na Facebook a cikin Google Analytics:
1. Ƙirƙiri URL na musamman tare da bayanin da kuke son waƙa
- Je zuwa kayan aikin kyauta na Google: Kamfen URL magini
- Cika bayanin don samar da doguwar url kamfen
- Yanar Gizo URL: Shafin saukarwa ko url da kake son fitar da zirga-zirga zuwa gare shi
- Tushen yakin: Tun da muna magana ne game da tallan Facebook, Facebook shine abin da zaku saka anan. Hakanan zaka iya amfani da wannan kayan aikin don ganin yadda wasiƙar ke aiki ko bidiyon Youtube.
- Matsakaicin Kamfen: Za ku ƙara kalmar, "Ad" a nan saboda kuna duba sakamakon tallan ku na Facebook. Idan don wasiƙar labarai, zaku iya ƙara "email" kuma don Youtube kuna iya ƙara "bidiyo."
- Sunan Kamfen: Wannan shine sunan yakin tallan ku da kuke shirin ƙirƙirar a Facebook.
- Zaman Kamfen: Idan kun sayi mahimman kalmomi tare da Google Adwords, zaku iya ƙara su anan.
- Abubuwan Kamfen: Ƙara bayani a nan wanda zai taimake ku don bambanta tallace-tallacenku. (misali yankin Dallas)
- Kwafa url
2. Rage hanyar haɗin gwiwa (na zaɓi)
Idan kuna son guntun url, muna ba da shawarar kar a danna maɓallin "Maida URL zuwa Gajerun Haɗin gwiwa". Google yana kawar da gajeriyar hanyar haɗin yanar gizon da aka bayar. Maimakon haka, amfani bitly.com. Manna doguwar URL a Bitly don samun gajeriyar hanyar haɗin gwiwa. Kwafi gajeriyar hanyar haɗin gwiwa.
3. Ƙirƙiri tallan tallan Facebook tare da wannan hanyar haɗin yanar gizo ta musamman
- Bude ku Manajan Talla na Facebook
- Ƙara dogon hanyar haɗi daga Google (ko gajeriyar hanyar haɗin yanar gizo daga Bitly).
- Canza hanyar Nuni
- Domin ba kwa son dogon hanyar haɗin yanar gizo (ko hanyar haɗin Bitly) ta nunawa a cikin tallan Facebook, kuna buƙatar canza hanyar haɗi zuwa hanyar haɗi mai tsabta (misali www.xyz.com maimakon www.xyz.com/kjjadfjk/ adbdh)
- Saita ragowar ɓangaren tallan ku na Facebook.
4. Duba sakamakon a cikin Google Analytics
- Je zuwa ku Google Analytics asusu.
- A ƙarƙashin "SAUKI," danna "Kamfen" sa'an nan kuma danna "All Campaigns."
- Sakamakon tallan Facebook zai bayyana ta atomatik a nan.
